P.F. Chang’s

This is Asia

P.F. Chang’s expanded its menu to showcase authentic pan-Asian flavors. Thiscampaign highlights a journey through Asia's top culinary cities, bringing back unique dishes and experiences for everyone to enjoy.

Landing Page

 
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Longform Videos

P.F. Chang’s took two of their rewards members on an epicurean journey through Japan and South Korea to explore the inspiration behind two new dishes added to the menu: Ramen and Bulgogi.