OPENDOOR

Be Open

Opendoor is a radical new way to buy and sell homes online, making the process simple, easy and stress-free. We created the “Be Open” platform changing the conversation from the stressors of moving to the excitement of making moves.

Traded

We continued our campaign message that Opendoor empowers people to seize life’s opportunities without the stress of the traditional real estate process holding them back. But this time, we leveraged the context of the NBA trade deadline to show the potential reaction of a professional athlete who had just been traded.

Product Spots

The listing photo is one of the most common tropes in real estate advertising - beautiful house with perfectly framed “For Sale” sign out front. So to demonstrate the different home buying features from Opendoor’s app, we added a fun, visual twist to these classic settings.