DODGE

It’ll Test You

For a brand that's all about muscle, toughness, and overall badassery, there’s no better salesman than Danny Trejo. In this campaign, Trejo shows our drivers what it means to be behind the wheel of a Dodge. But even if he proves that a Dodge is right for you, it’s up to you to prove you’re right for the Dodge.

For one of the spots we created a microsite , where you could guess what was inside the trunk. Hashtag posted at the end of this tv spot #QueHayEnLaCajuela and other Social Media platforms, invited you to participate.