STOP AAPI HATE
Invisible No More
Stop AAPI Hate is a non-profit organization dedicated to documenting Asian-American and Pacific Islander hate incidents. In researching their data, we uncovered a surprising truth: while attacks have skyrocketed since the pandemic, only a fraction are ever reported. We created a film to empower the community to finally be seen.
We brought these powerful statistics to life in a visually compelling way by camouflaging our AAPI actors into every scene to encourage repeat viewings. We also intentionally filmed in broad daylight and in crowded public spaces reflecting the reality that many of these incidents occur in normal, everyday settings. Additionally, our cast and crew represented a wide spectrum of AAPI backgrounds, including people of East Asian, Central, and Southeastern descent.
PRESS
Creativity - Editor’s Pick | Stop AAPI Hate’s New PSA Memorably Illustrates All The Hate Incidents That Go Unreported
AAPI Equity Alliance | Venables Bell + Partners And Stop AAPI Hate Team Up To Launch ‘Invisible No More’
Adforum | Stop AAPI Hate and Venables Bell + Partners launch “Invisible No More”
Campaign US - Creative Fix Newsletter | Purpose Still has a Place at Cannes
Little Black Book | Venables Bell + Partners and Stop AAPI Hate Team Up to Launch "Invisible No More"
Muse by Clio | Stepping Up to Stop Hate Against AANHPI People
SHOOT Online | The Best Work You May Never See: Venables Bell + Partners, Stop AAPI Hate Turn “Invisible No More”
Shots | Stop AAPI Hate Shows Hate Hiding in Plain Sight
Best Ads on TV | Stop AAPI Hate: Invisible No More
Daily Commercials | Invisible No More: A Groundbreaking Film
MediaPost | ‘Invisible No More’ Highlights The Attacks Against Asian Americans
Reel 360 | Venables Bell + Partners team with Stop AAPI Hate
The Stable | Venables Bell + Partners: Stop AAPI Hate Confronts The Rise of Racism In The US